Putting Slovenia on Tourist Map
Judging from first responses, more successful co-operation between
Slovenia and Australia in the tourist sphere, too, is promised for the
future. The presentation of the Slovene tourist offer, and discussions
about possibilities of including Slovenia in the programmes of
Australian travel organisers, was attended by 36 representatives of
the Australian travel industry, mainly tour operators and air
carriers.
Representatives of the Slovene National Tourist Organisation, a
representative of the tourist custer of mountains and lakes, the
tourist agency Kompas and ABC rent-a- car, presented Slovenia and drew
particular attention of partners to the central position of Slovenia
in relation to Venice, Salzburg, Vienna, Prague and Budapest, since
this is an important asset for easier sale of tourist programmes on
the Australian market.
"Australians are attracted by the discovery of extreme sports,
and in this field we can offer quite a lot," said Eva Stravs,
director of LTO Bled Turizem. "Australians don't even have a very
clear idea where Slovenia is," added Stravs.
Maggie Porter, director of Wanderweg Holidays, promised that she
will certainly visit Slovenia during a coming trip to Austria and will
do everything possible to include Slovenia in the programme for 2001:
"Our agency needs something new. The right time has dawned for
Slovenia," she said.
Peter Middleton stressed that: "the interest of the many
representatives of the biggest tour operators who took part in this
event in the middle of the Olympic heat shows that 'Aussies' are very
interested in tourist trips to Europe, and that they see Slovenia as a
new "spice" which will further improve and strengthen
interest in the old continent.
The most recent Australian statistics show that in the first six
months of this year, 8.4% more Australians visited Europe than the
same period last year, which is twice the growth rate of the average
movement abroad (4.5%). The Australian tourist industry understands
that they must offer something new and worthwhile to sustain such
growth."
In 1999, 3,405 Australians visited Slovenia (the same as the
previous year), and they spent 7,453 nights. In the first seven months
of this year, there were 34% more visitors, spending 27% more nights
than in the same period last year.
The well-received tourist presentation of Slovenia ended in the
late afternoon at a Slovene 'gostilna', with bean soup, potato
dumplings with red lettuce, game, and Prekmurian 'gibanica',
accompanied by a choice selection of Slovene wine.
Additional Information:
Slovenian House - Sydney
Tel: +51 2 9263 5947 or +386 (0)1 5891 840 (Misa Novak)
sloveniainsydney@hotmail.com