The Gorenje Group
The Gorenje group is, with 6,700 employees, one of the largest
Slovene production companies and is the number one Slovene
exporter. The Gorenje group joint-stock company comprises 36 firms of
which 14 are in Slovenia and 22 abroad.
Gorenje produces approximately 2 million household appliances
every year, of which 93% are exported to demanding foreign
markets. We operate on 60 markets around the world, of which the most
important, besides the domestic market, are Germany, France, Croatia,
Austria, Denmark, the USA, Czech Republic and Poland.
Fridges and freezers, cookers, ovens and hot plate appliances,
washing machines and tumble dryers are the main product of the Gorenje
group.
Market share: we are the leading company on the domestic market,
and on the European market as a whole we hold a 3% share. We are
investing in the development of our own brand names, through which we
sell 73% of our entire production. Our own brand names are: Gorenje,
Sidex, Körting, Gorenje Pacific.
Company Mission: the basic mission of Gorenje is the production and
marketing of quality, user and environmentally friendly, household
appliances. We will pay particularly close attention to machine
building, toolmaking, furniture manufacture, water heater production,
information management, catering industry, tourism, service industry
and retailers.
The New Millennium
- The development of our basic activity will be fo-cused on
providing a comprehensive range of products, our own distribution
channels and our own brand names
- Focusig on programmes and activities which have the potential for
growth and creating synergy with the basic activity (furniture, brown
goods, water heaters)
- Faster sales growth
- Development through financial linkups
- Cost control and raising of quality
- Keeping pace with the latest consumer needs within the areas of
information technology, environmental protection, concern for human
health and freetime.